Our chain

Our chain can be divided into three segments: procurement, production and sales, and distribution. We created a visual for a quick and clear overview of the routes across our organisation.

From stakeholder interests to materiality

Prioritise and account for our choices

At Swinkels Family Brewers we remain in constant dialogue with our stakeholders; corporate customers and consumers, employees, management teams and shareholders, suppliers, civil society organisations and authorities. We listen to the opinion of our stakeholders and have involved them in determining the most important themes that we have reported on in this report (material themes). 

In 2021, we conducted a materiality analysis to include key themes in the annual report. We started with a long list of relevant social and societal topics that we extracted from sector standards, covenants and the media. Subsequently, the topics were compiled into main themes. These themes were evaluated and prioritised by the Executive Board and external stakeholders, through an online questionnaire and physical meetings. We also investigated developments in the sector and how the media refers to our company and brands. 

The result of the analysis was the creation of a matrix, see the figure below. The translation of the material themes is based on the impact axis. Thanks to the matrix, it becomes clear at a glance where our priorities lie. It helps us make and justify choices. 

We recalibrated the 2021 materiality analysis this year to see if we are still reporting on relevant themes. We did this using the materiality analysis process according to GRI guidelines. That is, we looked at the impact of our organisation on its surrounding area.